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The Benefits of a Website
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Whether for yourself, your family, or your business, a website can help you reach a large audience for a small expense. Recent studies show that over 619 million users have access to the internet, and that 5.8 million Australian adults are internet users. What this means is that a website can be an effective marketing tool or information source that is accessible to hundreds of millions of people worldwide.
Further research suggests that these trends will continue well into the future. One GlobalReach survey depicts internet usage up over 250% over the past 5 years, and predicts a further growth of 152% this year. A group or business with a web presence is thus primed to communicate their message or products to an ever-growing number of potential customers, members, or supporters.
Transform your means of communication with a professional website. Websites can include features like an online newsletter service - which allows customers to signup for an existing (or new) print or electronic newsletter - or an automated e-commerce gateway, which allows you to sell products over the internet and have the funds transferred straight into your account. Qualified web designers are able to successfully integrate a site's content with its mode of presentation, balancing powerful features like this with an ability to easily convey the required ideas.
Aside from promoting your products or services, the internet can be an excellent resource for consumers and business alike. Accessing information has never been quicker, and a professionally laid-out website makes it easier for visitors to find what they're looking for, and make them want to return.
Only too frequently is a site's interesting and detailed content eclipsed by poor design, slow-loading pages, and difficult-to-find information. A professional site design gives your site a suitable and original look and feel that matches any existing (offline) style or colour scheme, without sacrificing usability or speed of access.
Your site will be accessible to millions of potential customers, so it only makes sense to do a good job of it; our trained eyes will address all the issues associated with website design to ensure that your internet presence is both beautiful and compatible.
A common myth is that websites aren't necessary for small businesses. Although such a business may get by without an online presence, they're missing out on what could be a very lucrative market. The classic story is of the local flower store that in 1998 started to accept orders over the internet, and is now Australia's largest flower delivery service! Your business, too, could benefit from the increased exposure and reduced overheads of a professionally designed website.
For websites can be a great way to reduce overheads; instead of sending out a printed newsletter to a mailing list of 200-300 subscribers, one could send an electronic newsletter, which costs nothing to post, and saves paper! Or instead of buying an expensive full-page ad in a magazine or newspaper in order to advertise a large amount of information, one could purchase a smaller one and print the web address as a link to more information - many people see having a website as a mark of professionalism in itself, and will actively pursue information about your business from which to make a decision about purchase.
There are many other benefits of having a Jstar-designed webpage. For a start, if you buy a domain name (e.g. www.jstar.com.au), you'll have a professional e-mail address for life (e.g. enquries@jstar.com.au) - unlike the average jbloggs@bigpond.com address, which looks amateur and changes whenever you transfer to a new ISP. You'll also have complete control over updates using our custom-built content management system, which means you can add content to your site whenever and however you like, without knowledge of webpage design. We also offer comprehensive technical support for the life of the site, and special discounts if you host your site with us as well.
So in short, a professionally-designed website is an effective way to:
- promote your business to millions of potential customers
- reach new audiences locally and around the globe
- advertise products, services, and events
- increase brand awareness in your target market
- instantly sell products online
- quickly communicate with customers
- increase customer loyalty
- provide easy-to-access information
At Jstar, developing high-quality websites is what we love. We will work with you every step of the way to create a site that meets your needs, and is a befitting 'digital ambassador' for you or your business.
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