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Design Philosophy
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The Jstar design philosophy is simple: we strive for perfection. We won't rest until your website is of the highest caliber and you are utterly satisfied.

Every page is carefully hand-crafted (we avoid the use of WYSIWIG editors because they tend to result in clumsy, inefficient source code that isn't cross-compatible between browsers), and every image is optimised to the highest degree of precision, so that not a stray pixel is left unturned.

To ensure that our work is of the highest quality, we have developed a five-step development process that guarantees customer satisfaction.


 
From Concept to Reality: The Jstar Process
Step One We start by producing rough sketches on paper, the results of which will eventually be used to create initial concept mockups in an image-editing application, and then presented to clients either in person or via e-mail.

Jstar Concept Art
The Jstar (very!) rough concept sketch.

Several such sketches are made, and mockups are continued to be presented to the client until they're absolutely satisfied with the way things will be laid out.
Step Two
Once a layout is chosen, the mockup is constructed in more detail. Colour schemes are finalised, major graphics are made, and relative table widths and some finer details are worked out.

When the detailed mockup is completed, the client is again shown the design and feedback is received. Revisions are made as necessary until everyone's happy.

At this stage only sample content is being used (i.e. random text), as exact wordings are still being worked out by the client.

The main content areas have been identified, however, and their text will be ready in time for the site launch. Then, it will simply be a matter of pasting in the correct information to the places allocated in the design.

Jstar Photoshop Mockup
Design mockup with final colour scheme.
Step Three Now that the design is complete, we move to the backend of the site's structure. Navigation is brainstormed extensively with the client, who provides more detailed information about the site's content. Database design and setup of content management systems is also completed at this stage.

Final content templates (waiting for content to be inserted).
Final Jstar content templates.

Once the content is recieved, we begin the editing process and alter the design to incorporate new or changed ideas.
Step Four Not until step four does the actual coding of the HTML page begin. In this way, the design is implemented a lot more smoothly than if it were pieced together in a hodge-podge of new ideas and content. Now a site template is created using the existing design comp as a basis for images and text.

The site template will serve as the basis for all the pages of the site, and as much of it as possible is dynamic (database driven), so that changes can be made easily.
Step Five With all of the pages made from the page template, and content edited and integrated with the site's backend (database), testing may begin. Compatibility testing ensures that the site is viewable from all browsers and platforms, so that none of your visitors are seeing something other than what you intended.

Cross-browser compatibility testing.
Jstar viewed in Internet Explorer (left) and Netscape (right).

Any problems (though relatively uncommon) are fixed, before the entire site is uploaded onto the client's server space and goes 'live' for the first time.
 


Of course, the five-step process is really just the beginning. After a site's launch, updates and maintenance continue for its duration, which adds incentive for visitors to return. New content and features may also be added periodically, depending on the website.
 

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